Reflect Launches New Conversational AI (ReVA) to Enhance Customers’ Engagement

Mar 03, 2026

Reflect, the leading digital banking app from Arab Bank, has launched its AI-powered intelligent virtual assistant, “ReVA” designed to interact with customers and provide 24/7 support. This new service demonstrates Reflect’s commitment to meeting customers’ evolving financial needs and expectations across different segments, offering a modern, seamless, and innovative banking experience.

The new Conversational AI assistant “ReVA” allows Reflect users to instantly receive accurate answers to their inquiries, through an interactive and user-friendly interface. This new feature aligns with Reflect’s vision to provide innovative, easy-to-use digital banking solutions tailored to evolving lifestyle needs.

 ReVA is available in both Arabic and English and has been integrated into Reflect mobile application, enabling customers to seamlessly interact with their new virtual assistant to inquire about Reflect’s services and promotions, access their account details, and review their spending among other features. Customers can engage directly with ReVA using voice request,  chat messages , or by recording voice messages, which are instantly converted into written text allowing “ReVA” to respond within seconds either in writing or through a recorded voice message.

The “speaking directly to ReVA” and “voice to voice” features are among the first of their kind in this field in the region. Notably, “ReVA” is not limited to existing customers; it also offers instant support for potential customers interested in opening a Reflect digital account, providing them with real-time support even prior to registration.

Commenting on this new service, Mr. Eric Modave, Arab Bank Deputy CEO / Chief Operating Officer, stated: “The launch of this service underscores Reflect’s ongoing commitment to providing innovative solutions to our customers and align to their evolving needs in line with today’s modern lifestyle.” He added: “The virtual assistant “ReVA” marks a significant advancement in the level of interaction with app users, establishing the foundations of next generation digital and personalized engagement with customers and prospects, by providing them with instant and reliable support around the clock.”

Reflect complements Arab Bank’s offering with innovative solutions towards achieving simpler banking, and tailored to customers’ lifestyle.

Reflect is available for download through the App Store, Google Play, and Huawei AppGallery.